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Start with Why Audiobook - Unabridged + DIGITAL BOOK BONUS

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Start with Why Audiobook - Unabridged + DIGITAL BOOK BONUS

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Price: $5.80

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By: Simon Sinek Narrated by: Simon Sinek
Length: 7 hrs and 18 mins
Unabridged Audiobook
Release date: 09-05-17


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The inspiring, life-changing best seller by the author of Leaders Eat Last and Together Is Better.


In 2009 Simon Sinek started a movement to help people become more inspired at work and, in turn, inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who've watched his TED Talk based on Start with Why - the third most popular TED video of all time.

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Price: $5.80

Details

By: Simon Sinek Narrated by: Simon Sinek
Length: 7 hrs and 18 mins
Unabridged Audiobook
Release date: 09-05-17

The inspiring, life-changing best seller by the author of Leaders Eat Last and Together Is Better.

In 2009 Simon Sinek started a movement to help people become more inspired at work and, in turn, inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who've watched his TED Talk based on Start with Why - the third most popular TED video of all time.

Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with why. They realized that people won't truly buy into a product, service, movement, or idea until they understand the why behind it.

Start with Why shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way - and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with why.

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Customer Reviews

Learn Why Your WHY Is Important Review by Clyde
While the subtitle of this book (How Great Leaders Inspire Everyone to Take Action) suggests that the content is for leaders of large organizations, I believe the book's details can apply to all kinds of leaders and businesses.
The main mantra of the book is:

People don’t buy WHAT you do, they buy WHY you do it.

The book includes stories of many different companies. Some were successful, and others were not. The successful ones were led by individuals who strongly believed in something (they had a Why), which was the business's guiding principle. The unsuccessful companies may have started out doing well, but when they lost their focus on their Why, or if the person who had that vision left the organization, the business started to falter.

(Posted on 8/20/2022)
What is your compass? Review by MMH Toronto
With a clear purpose, a well defined and articulated "why", exceptional success of the "how" (product, brand, service, business) becomes possible. The book draws on many examples, most prominently Apple. I found the book interesting in a general kind of way, but it lacks applicability for me. Perhaps I am too much of a "how" person, too execution focused. A good book and worth the read.

(Posted on 9/11/2018)
Book should be relabeled “why Apple is the best Review by N. Ricks
I’m shocked how much sinek reference Apple without using other companies as an example. For as long as this book is he really should have been able to come up with 50 examples as opposed to just the 3-5 it seemed like he kept using. (Posted on 8/24/2018)
Best book ever read! Review by Meghan Keiter
This book is a MUST read! Finally, a book that really helps you discover that finding your "why" (aka purpose) is the FIRST thing you should do way before finding out what results you want (I.e success, money, etc). I absolutely love this concept and I'm so excited to start discovering my why.

(Posted on 8/22/2018)

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