Just finished this book....I love the directness and authenticity of his knowledge base. I'm tired of books that give Pollyanna platitudes as business development strategies that don't do anything for your business. I have fallen for those BS lines and have paid dearly. MJ DeMarco moves past those crap phrases like, "Do what you love and the money will come." What a load of crap.... If you are looking for honest, powerful, and implementable business building advice, if you want to build a strong business...stop reading the crap and read this book!