Brilliant work. Succinct, straightforward writing, and most of all effective in achieving results. With his proven track record of success, Don gives candid insight that is sure to help any person who communicates messages (which is all of us). Highly recommend.
It was clear, it was concise, I love the step-by-step guide that's in this book. We are a small family business and we are implementing a lot of the principles in this book immediately. Thank you, I can't say it enough. Thank you so much for your book.
I've been running a business for the last 10 months and I've had less-than-stellar results. My entire business had been built on referrals up until this point. I had not been able to capture leads using actual marketing techniques, and I'm a marketer for god sakes! I just didn't seem to be connecting with my audience with my marketing. A friend told me about this book in very brief description, and something drove me to go out and get it. So I did that very night and I had torn through it by the next morning. I was finished with it by lunch time and I went home to write an email to a group I've been emailing for months now to no avail. I sent the email by 3 p.m. and by the time I woke up at 8 a.m. the next morning I had three people on my schedule. That evening I spoke to a client and negotiated a five-figure deal which I officially closed 2 Days Later. I was at the point of being completely penniless and this book changed everything. If you're a marketer this is an absolute must read. If you're a business owner and need to Market your business this is an absolute must-read.
This book is so rich on content I need to give it another listen. The basics of the book are clarifying your message and making your customer the hero of the story. Miller goes into detail and lays out the framework and gives plenty of real life examples. This is an invaluable business/marketing/branding book.