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The Power of Habit Pdf Format

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The Power of Habit Pdf Format

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by Charles Duhigg  (Author)


#1 NEW YORK TIMES BESTSELLER •


A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.


Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.


An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.


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by Charles Duhigg  (Author)

A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.

Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.

An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.

What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits.

In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.

Along the way, we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren's Saddleback Church, NFL locker rooms, and the nation's largest hospitals, and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.

At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.

Habits aren't destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

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Customer Reviews

I also liked that he started each progression with a real-life example ... Review by BoilerShoeholic
Fascinating read! Struggled this winter to motivate after a highly stressful autumn. I knew mindset was a barrier and picked up this book to see if I could trick myself into getting back on track. Really appreciated the presentation of the ideas from micro (neuron level) to macro (behavior of a community level). I also liked that he started each progression with a real-life example and backed up the phenomenon with case studies and scientific excerpts -- it took subjective observations and translated them into objective methods that can be applied to meet your needs (though with some concerted effort). He then also provided an appendix with simple, clearly defined steps on how to identify and initiate behavior change. Despite my analytical interpretation, I think it would still be comprehensible to non-analytical readers. Shared this title with friends, family, mostly coworkers, coaches, etc....anyone who has a curiosity.

(Posted on 12/6/2018)
This is a GREAT book! It explains how habits are developed and ... Review by stefany9579
This is a GREAT book! It explains how habits are developed and why they're so hard to break, and asserts that somewhere around 40% of what we do every day is habit, and not choice.

After reading this, the first thing I decided to try his habit breaking (more accurately, "replacing") process on was my diet-- like many dieters, snacking at night is my big problem (habit). In the week since tweaking my nighttime routine, I've lost a pound a day, just because of how much less I'm compulsively snacking. I don't want to trivialize this book, because the concept is much bigger than dieting, but for me it was a great chance to put the theory into practice and I'm excited that it WORKS! I can't wait to try this process on other areas of my life.

Definitely would recommend this book to anyone who keeps hitting a wall, and wants to make some changes in their life, whatever changes those might be. You won't regret it.

(Posted on 12/6/2018)
Great Book! Review by Tim Warren
This book can change your life if you apply what he teaches. It already did mine and I just finished it. Gave up one habit that I had been trying to give up for years. Great Book!

(Posted on 9/26/2018)
Anecdotal as opposed to scientific, but a very enjoyable read Review by Harrison Y.
I'm barely into this book but enjoying it immensely. It's along the lines of Dale Carnegie's and Malcolm Gladwell's most famous works, but not quite up to par as the research and detail of Gladwell. I'd say it's most similar to Carnegie's style, as the author prefers to illustrate points by telling narratives rather than stringing together research.

Overall an easy read with a beautifully designed cover, not at all dense or stuffy in terms of writing style in comparison to other non-fiction books. It's a nice balance of readability and scholarly content, with a bit more emphasis on readability.

A personal note: I got this as I entered my advertising career in my twenties, thinking it would be relevant to my field. But I'd say it's relevant for anyone looking to change their lifestyle or habits. It's even relevant for those seeking to understand or avoid addiction. Especially useful for young adults and those interested in how the brain works and understanding the human species.

(Posted on 9/25/2018)
This book changed me forever! Review by Josh Trent, Wellness Force
This is more than just a book about why we do what we do, is it called action for our entire society to look within. Page after page as I absorb this incredible knowledge, I'm begin to also institute the cue- routine- reward framework in mind is coaching practice to see if incredible results with my clients. Not only has this book on the spot on the top of my list for referrals to clients and colleagues, but is also woven its way into the tapestry of my speaking and content creation as a wellness entrepreneur. This is more about how we live life from a heart centered place than the title ensues. I feel incredibly lucky to have come across this work as it has changed mindset about the art of living forever. Thank you for your incredible work Charles!

(Posted on 9/25/2018)
My favorite nonfiction book Review by Caroline L.
If you have ever wanted to exercise more or lose weight, Charles Duhigg tells you how to do that. I know that the book isn't marketed as a weight-loss tool, but it could be. I tell everyone to read this book. The insights in this book were so good and complex and I constantly reread it. I've honestly opened this book more than 50 times in the year or so since it came out. Charles Duhigg is an investigative genius and he finds very interesting real-world examples to illustrate what the research shows. Tying the idea of habits into his own life just made the book even stronger. When I read this book for the second time, I was so engrossed that I missed my subway stop and stayed on the train while it circled around to go in the opposite direction. That has never happened with any book (and I hope it won't happen again), but it speaks to the power of the enthralling information and the effective prose in this book. If you like Drive by Dan Pink, you'll like this book. If you understand the idea that humans are cognitive misers, you'll like this book.

(Posted on 9/25/2018)
Clarity in Habit Behavior Review by David K
Ok Ok... I am a little behind in my reading :)
This is a thought provoking book, compelling read, and brings a lot of things to light one just doesn't think about.

This is a must read for business people, parents, and anyone in a leadership position. I do not believe one person can not change the habits of others but to understand how habits are changed is a HUGE help.

(Posted on 9/25/2018)
A Fascinating Account Review by Michael Young
A fascinating account on recent research into habit. For example, Duhigg describes a Duke University study that showed that more than 40% of our actions are not well-reasoned, conscious choices, but rather are under the control of habit.

The book, however, isn't intended as a how-to manual. It's true, as he states, that we can start a new good habit by using the habit loop: simply create a cue for the desired behavior and assign ourselves a reward for that behavior. In real life, however, the problem is that we often face strong *resistance* to performing the good habit.

Two exciting discoveries in psychology can help us overcome this resistance: The first technique is to commit ourselves to only a *tiny step* toward the desired behavior, which surprisingly often dissolves our resistance and leads us to spontaneously continue performing the positive action. Harvard instructor Tal Ben-Shahar, Ph.D., said that this approach is the single most important technique to emerge from research on procrastination.

The second technique is to track the "chain" or "streak" of days on which we complete the desired habit (or at least the tiny step toward that habit). Our reluctance to break the chain forms a second level of motivation to help us establish the habit.

To make the theories in "The Power of Habit" -- as well as these two addition techniques -- truly practical, I created a free iPhone app called "Mini Steps: End Procrastination, Build Good Habits" ( tinyurl.com/GoodHabitApp ). I think the app is the perfect companion to Duhigg's interesting book, and I'd love to get your feedback on it.

(Posted on 9/9/2018)
Five Stars Review by Mike SL
Wonderful! Exactly the book we wanted and great service!

(Posted on 9/6/2018)
Must read Review by Rudy
Charles Duhigg does an excellent job explaining a lot of fairly complicated, scientific information and research in very accessible terms. He talks about how our brains are wired to function on learned patterns of behavior. This leads to us behaving, sometimes, in ways that were learned but not considered or thought out. If we are interested in changing our behaviors (as people, as corporations, or even as a culture), it is absolutely necessary that we learn how they are formed and how we can work with our brains and not against them in adjusting behavior.

(Posted on 8/26/2018)
whether because we developed a few bad ones, or because someone else carefully designed the ... Review by Hajime
Habit is the cause of many sufferings in our lives, whether because we developed a few bad ones, or because someone else carefully designed the habits for us. At the same time, habit can be the source of so many joys and happy times.

This book is no doubt one of the most important books I've read to date.

This book is not a typical self-help book, if you're looking for one, but I think it's still worth a read even for self-help readers. In the worst case scenario, it may reveal why some of the self-help books you've read did not work while others did, and at best, you will find your own self-help methods without additional books.

If you are fascinated by human behavior, and, by extension, your own, and you've always wondered about the more primitive aspects of our brains that have a gripping influence on our lives, this book will no doubt be a great addition to your bookshelf.

(Posted on 8/25/2018)
Neuroscience and Habits Review by R. Kumar
An insightful look into some of the current thinking about habits. It is both disturbing and comforting at the same time to learn that once a habit is formed, we may not be in conscious control of our actions at all. Once the cue or trigger is received, the habit follows, pretty much like clockwork. The author presents the results from a number of studies and the arguments are pretty convincing. It is good to get this deeper understanding into our habits, but ultimately we all want to know how we can break an existing habit and how we can create new ones, that are presumably more desirable. The author does have some thoughts along these lines, but it seems to come down to deliberate action - make a plan to do something and stick to it until it becomes a habit. If you want to break a habit, find something else to take the place of the "habitual" response to the cue. I am obviously simplifying a great deal, but I did find these parts less insightful.

The last third or so of the book are about how habits influence events at a larger scale - be it a company or society itself. These sections made for great reading, but I am less convinced about the practical implications.

Overall, the book is very a interesting read with well placed stories and inferences that seem convincing in the most part.

(Posted on 8/24/2018)
This one's a keeper.... Review by ForThoseWhoCareToKnow...
I'm not even half way through this book yet and it's already been such an eye opener for me. As with most of these types of books, it is full of common sense information that makes you think "why didn't I think of it like that before?" Especially for someone struggling with mild depression, sometimes it's just so hard to see things that should be so obvious to you. It's like a fog is clouding your thoughts and you just need things to start making sense again. This book has given me back some of that clarity and for that I am truly grateful. It's pointed me in a direction that I really believe will help me to make lasting changes in my life. If you are struggling at all with making changes in your own life I highly recommend this book! Also, the references used in this book are given in story format so it's an easy read for those struggle to read through an entire book.

(Posted on 8/24/2018)
Habit offers Indispensable Advice Review by J. Mecholsky
Earlier this year I finished the book The Power of Habit: Why We Do What We Do in Life and in Business by Charles Duhigg, I was very impressed by this book and by the lessons it offers to individuals and organizations alike.

This book discusses the science of habit and establishes a reproducible framework for successfully implementing change within an individual or organization. The advertising industry has been using this science for years -- just ask the makers of Fabreze, who unwittingly contributed to Duhigg's book by developing a product that they couldn't sell (at least initially).

Common sense tells us that selling a product, any product, is about marketing, however Duhigg exposes another "actor." It is not enough to simply have a good product (even if it is superbly marketed); you must also change the habits of your potential customers. Your customers must buy what you have to sell, and do so repeatedly -- in order for you to be truly successful. In order to be a success, you must become part of your target audience's routine.

Let me ask a question. How often do you eat fast food? Now, I don't literally expect you to post an answer, however I do want you to consider what triggers your purchases of fast food. Most individuals succumb to the fast-food craving on predictable intervals -- or they at least have predictable triggers. Is there a fast-food restaurant on your way home? If the answer is yes, then by altering your route home, you could potentially change your fast-food habit.

The bottom line is that this book provides excellent, and perhaps even indispensable advice on how to change your life and your business.

(Posted on 8/22/2018)
Helpful for Organization and for Self Review by Matthew Morine
It has been a while since I have read a highly readable book. One of those books that makes you turn the pages, instead of having to turn the pages. A book like this is rare. It has to be on a topic of value, and it has to be insightful, and highly readable, which means engaging stories and information. This book has it all. It is about the development of habits, and the power that these have on life. It is a highly practical book, one of those self-need types without the odd self-need feel. You do not feel sick reading it, rather you feel down right smart. The book uses various stories to illustrates the flow of habits. How are habits made, how do you break them, how do you create them. This book helps people develop those habits that will lead to success and help them stop the habits that are destroying their lives. As a minister, this was awesome material, because I am always looking for ways to help people create spiritual habits in life. One of the best parts was on triggers. If you can create a strong trigger in someone, you can create a powerful habit. Also, in the habit flow, if you can create a positive reward, you can use this to create habits. This book is really good, and best of all, helpful. I highly recommend it.

(Posted on 8/21/2018)
It's Vital To Understand Habits Review by Larry Coppenrath
In the world of management and leadership everything you do is driven by your habits and the habits of others. Understanding how to instill or change a habit will significantly impact how you are perceived by others and how changing habits can improve organizational performance. There are a lot of examples and explanations that clarify the message "Once you understand that habits can be rebuilt, The Power of Habit becomes easier to grasp, and the only option left is to get to work."

(Posted on 8/21/2018)
The best non-fiction book I have read in ten years (and I read far too much as it is) Review by Double C
Charles Duhigg's "The Power of Habit: Why we do what we do in life and business" is a fantastic book that belongs on everyone's book shelf. After reading this book and sharing my thoughts on it in a presentation, my company ordered over 50 copies for every employee and you would not believe the amount of positive feedback it generated.

Charles Duhigg's book, which thoroughly details the research behind it, theorizes that 40% or more of everything we choose to do in a day is based on our habits. Those habits, or addictions, can be good or bad and they will inevitably lead you to success or failure. Maybe the most critical factor is that we can never get rid of old habits or delete old addictions... those habits and urges will be with you forever. You can only work to replace those habits and addictions with stronger and healthier ones to live the life you wish.

I love this book and will continue to share it with others. I've read a million leadership, self-help, entrepreneur, motivational, etc books and this one rests at the top for leading to real change in your life. Buy it as soon as possible and then read and re-read.

(Posted on 8/5/2018)
Change your keystone habit, change everything! Review by BestBookSales customer
I love this book. I've been reading a lot of books lately to help me with my health, work habits, and schedule, and this one added the final touch I needed to improve everything. The "keystone habit" idea was the most important part of the book. I was a night owl before, but this book convinced me to try changing one keystone habit to start. At first, I thought mine might be working out. But I found myself napping just to get to the gym, and that's when I realized my keystone habit was sleep. So now I am waking up at dawn every day and getting as much of my work done as I can before my child wakes up. With the extra energy, I also finally have to willpower to stick to a healthier diet. The gym comes next. :) For smaller habits, I'm now thinking in terms of cues, routines, and rewards. He talks about how *believing* you can change is a hugely important element, and I agree.

That's the last piece of the puzzle if you want to permanently change. This book is well worth the read!
(Posted on 8/2/2018)
Powerful, enjoyable book Review by JH
This is a very powerful book that will inspire those who want to improve their lives through understanding and changing their habits. It's very readable with stories that hook your interest while teaching you. It's not extremely long, and every word serves a purpose. It opened my mind to new ideas, and the case studies were fascinating. Highly recommended.

(Posted on 6/21/2018)
Eminently readable and eminently useable Review by Michael G Kurilla
The Power of Habit is not only enlightening and educational, but extremely enjoyable reading, particularly since it deals with a subject many are loathe to think about - habits, especially our bad and annoying ones. Duhigg lays out a discussion beginning with personal habits, progresses to businesses and institutions, and finishes with cultural / societal habits. Along the way, he provides excellent descriptions of recent cutting edge scientific discovery about the function of the brain and its central role in the development and maintenance of habits. These discussions are easy to follow, but detailed enough to appreciate their role in understanding the basis of habits.

For each chapter, he selects several narratives about real people, institutions, and historical periods to provide concrete examples for the lessons in each chapter. The stories are entertaining, captivating, compelling, and rather than sidetrack or bog down the flow, they serve to emphasize the very points he is trying to make in a manner that is natural and unforced. Finally, rather than simply laying out a thesis, Duhigg provides a how-to appendix with specific advice on implementing the lessons outlined in the book. This is a rare treat that is both, thought provoking as well as utilitarian at the same time.

(Posted on 6/13/2018)
One of the best book i've encountered Review by Kelly
Very instructive.
I like the way the author connects real life stories to the researchs, to the scientific studies to make his points. A great book for anyone that would like to improve any aspect of their life.
Personally, i think that you don't need to be an alcoholic,pathological gambler or have any other addiction to take advantage of this book. It can be used just to add good habits to our life. Hopefully, his other book " Smarter, Faster Better" is as good as this one. Thank you mr. Charles Duhigg.

(Posted on 6/13/2018)
Top 100 Favorite Review by Myra View
I am passionate about this subject and loved this book. I enjoyed the case study of one gentleman whose story was part of Fifty-first Dates ( Who played Tom). The book is filled with amazing research, outlined ideas and simple to understand concepts of how our brains work and form habits. I am on my second copy of this book. If you are looking to understand why you form habits or changing them, this is a great place to start.

(Posted on 6/10/2018)
but loved a book with so many interesting tales Review by Kate Cohen-Posey
What a pleasure. Many well told stories to reinforce the concept that habits rule us. It may have been a little light on info and I'm still not clear on how to change my own habits, but loved a book with so many interesting tales.

(Posted on 6/10/2018)
An amazing book! Review by Doctor John G
This book by Charles Duhigg is amazing in ways I did not expect. It is beautifully written and is quite understandable to any audience who dares to listen to the overriding issue. It speaks to the plasticity of the human mind, one which maintains the ability to grow and change with time, provided the individual learns to develop and consistently maintain habits. Habits develop quite slowly, as each of us are the creatures of habit who resist change if is causes one to feel pain or the habit is inconvenient to implement. The recovering alcoholic develops the habit of abstaining from drink one day at a time, and that action, over time, becomes a habit in many. In effect, the habit over time begins to change the brain on a molecular level. With persistence, the habit gradually takes root, replacing the habit of alcoholic drinking. Of course, it is much more complex than this, as the AA literature points out. "Repetition strengthens and confirms habit, and faith becomes natural." It can be shown in scientific studies in which sophisticated imaging studies are employed. The actual brain structure changes in ways once thought immutable. One single habit change can lead to others, i.e. smoking cessation or the development of other healthy lifestyle changes. The book is a remarkable resource for those in the business sector as well. Changing habits within stagnant organizations is not an easy task, but it can be effectively achieved. A+ read!

(Posted on 6/2/2018)
Interesting perspective on the science behind why we have habits Review by Sabrina Hopkins
The book does an excellent job breaking down the way our brain acts when our habits kick in. It is a very interesting perspective. Essentially the conscious part of your brain shuts down and allows the subconscious to take over. Ever driven home from the office and pulled into the driveway only to realize you don't really remember the drive. You have done it so many times you don't have to think about it anymore. This allows you to focus on other things - thinking about what to make for dinner or what events the kids need to attend that evening or what happened at the office...

Also included are several stories about the approaches people have taken to "reprogram" their habits to make them more productive and less destructive. More than just substituting one for the other but breaking down the whole pattern and understanding how one habit could be causing another.

One of the most interesting chapters explores how marketing firms analyze our habits to target us with advertising and the techniques they use to keep us from realizing we are being targeted.

(Posted on 6/2/2018)
Fantastic book.. however.. Review by Philip
This book is a must-read however I will note that in today’s Information Age, where people have limited attention span, I feel that the book is a bit long winded with all the examples it gives while making its key points. Maybe it’s just me, but I could have taken the essence of this book in half the number of pages. My advice, definitely read it fully if you have the time but if you don’t, then definitely do read it but feel free to skim on to the next point when you feel the writing is getting a tad repetitive and you’ve gotten the point and would like to move on. All things aside, I feel richer having read this book. Thanks Charles Duhigg!

(Posted on 6/2/2018)
Tools to affect positive change Review by Gary Short
From "The Power of Habit: Why We Do What We Do in Life and Business" by Charles Duhigg, we learn the science behind habits. Habits lead to lasting change. This book goes well with and overlaps just a little bit with "Willpower: Rediscovering the Greatest Human Strength".

Duhigg shares that habits are comprised of three components
The Cue is a trigger that tells our brain to go into automatic mode and that tells us which routine to follow. The Routine is the action that occurs and the Reward is the event which helps the brain figure out if this routine is worth remembering. As we go through this cycle, the routine gets reinforced within the basal ganglia in our brains.Soon our conscious mind can go deal with other matters and the routine gets played out without effort. As a habit gets developed both the cue and the reward create a craving in the brain. Businesses use these cravings to its advantage. Toothpaste adds mint related ingredients, because we associate the tingling feeling with clean teeth.

A series of experiments was performed with Eugene, a man who (because of a viral infection that attacked his brain), could not remember anything more than a few minutes. Through repetition, he learned to pick the "correct" card when shown two cards. He could give no explanation of why he made the particular choice. In fact, he was not even aware that he had sat down choose between two cards many times before.

After discussing individual habits and their formation. Duhigg talks about habits in the organization. In this, probably the best section of the book, we learn about how Paul O'Neill transformed Alcoa. When O'Neill was chosen as CEO of Alcoa, he knew that Alcoa had plenty of problems and he had to change the culture. Many were dismayed when he first met with Wall Street investors, and told them that the Plan was to make Safety the highest priority. Many were dumbstruck, when he responded to questions about financial strategies by reiterating the evacuation plan for the building, and pointing out the emergency exits.

What O'Neill was doing by choosing Safety as his Mantra, was taking advantage of a Keystone Habit. A Keystone habit is one that positively affects other beneficial habits. By emphasizing Safety, O'Neill was doing several things. He was changing the way that management interacted with the laborers. He was making everyone focus on making the plants run more efficiently, because if they are efficient, they are less likely to cause injuries. If someone got hurt in an Alcoa plant, whole procedures kicked in to make sure that issues were resolved. This focus lead Alcoa to become very profitable, and successful. This Keystone habit played a critical role.

Duhigg shares how Keystone habits can help individuals.
" When people start habitually exercising, even as infrequently as once a week, they start changing other, unrelated patterns in their lives, often unknowingly. Typically people who exercised start eating better and being more productive at work. They smoke less and show more patience with colleagues and family. They use credit cards less frequently and say they feel less stressed. It's not completely clear why. But for many people, exercise is a keystone habit that triggers widespread change" I can vouch for the power of Keystone habits. For me, riding my bike to work is a keystone habit. When I do it, It causes me to try to eat healthier, to not drink sodas at work (even though they are free!) and I feel like I am more focused and productive.

"Studies have documented that families who habitually eat dinner together seem to raise children with better homework skills, higher grades, greater emotional control, and more confidence. making your bed every morning is correlated with better productivity, a greater sense of well-being, and stronger skills at sticking with a budget. It's not that a family meal or a tidy bed causes better grades or less frivolous spending. But somehow those initial shifts start chain reactions that help other good habits take hold."

There is a lot of other good info in The Power of Habit, which I strongly recommend, and I will write more about in a future blog post.
In the Appendix, Duhigg provides a reader's guide where he suggests affecting change by the following steps:

Identify the routine
Maybe the routine is grabbing a sugary soda, or losing our temper when talking to a co-worker. We first need to identify the action that is the core of our habit. Particularly if it is one that we are trying to change. Experience has taught us that it is not easy to simply get rid of the action, but better to determine a substitute action. Maybe we need to substitute a few squeezes to a stress ball, instead of saying the words that we will regret.

Experiment with rewards
We generally have habits, because they provide us with some reward. We need to see how our new routine provides us with a reward that is desirable enough to draw us to the new action. It might be the same reward associated with our old action. We should get creative here.

Isolate the cue
What is the event that causes our habit to kick in? This can be tricky. Our environment is very noisy and distracting so we need to keep a good record or diary to discover recurring patterns.

Have a plan
Once you understand your cue, routine and reward you can make a plan to remold your behavior. For example, let's say that you want to stop playing solitaire when you have deadlines to meet. You realize that you do it because you are tired of typing. It gives you a reward because it is satisfying to win the card game. A plan would be to recognize the Cue of getting tired, and planning at that point to stand up, stretch, and maybe care for the houseplants in the office. Since you like the natural touch, this is rewarding, and is healthier than playing solitaire.
This book also would be good with "Change Anything: The New Science of Personal Success" by a host of authors.

(Posted on 6/2/2018)
One of the most practical Self Help books that I've read in a very long time. Review by Matthew Kyle
There are so many different Self Help books out there that emphasize on areas of life that while important, can sometimes feel like they are only applying themselves to only that one area of your life, and can be hard to implement.

In The Power of Habit however, Charles Duhigg was able to offer research and information that is not only interesting, but practical in that you could start using it the moment you read about it. It gives you the knowledge that can flow over into all areas of your life. What makes his book even better, is that he speaks about the very things that run our lives and gives us the power to overcome personal barriers that we once thought of as out of our control.

The habits that compose every aspect of our lives become so much more understandable and easier to see with Duhigg's book. Who knew that such things such as "Keystone Habits," the good habits that flow over into other areas of our lives, existed? Simple things such as making your bed every morning or exercising on a consistent basis are examples of simple keystone habits that set up an individual for greater success and control in life.

In reading this book, I have become more aware of how one action can lead to a habit, and how a habit, no matter how seemingly small, can influence so many other areas of life. This book has deeply influenced how I make decisions, and how those decisions may affect other areas of my life.

I am deeply grateful for this book, and I highly recommend it to everyone looking to improve their lives and find a deeper sense of control over a seemingly chaotic experience that we call life.

(Posted on 6/2/2018)
Repetition makes perfect? Review by TimFromQueens
... Or at least close to perfect. It starts with a conscious effort, and with enough repetition, it scientifically becomes natural, and second nature. With enough conscious repetition, the brain (especially the part of the brain called "basal ganglia,") creates new path ways that allows us to perform that action faster and faster. Making the action a reflex. Just like how we can walk without thinking, or we never forget how to ride a bike. Reflexes that are triggered by external cues, that tells your brain, its time to do this. That's why some basketball players can react to a play in a split second, and boxers can dodge a punch even before its thrown.

One of my favorite examples from the book is the very first true story that was presented about a man who lost his short term memory. He couldn't remember anything he did just a minute ago, but he was always able to find his way home. His brain was just wired to find his way home without him consciously knowing how to.

This book really opened my eyes to all my daily habits. I consciously observe why I do things at certain times, and what cues makes me do those things. Now if i want to get into a study mode, I know I have to drink a cup of coffee, and sit at my kitchen table. If I want to get into exercise mode, I turn on my favorite TV show and curl my weights. The Power of Habit, has the power to change the way your view on life and carrying out your day to day activities.

(Posted on 5/27/2018)
It was a good read. The book helps us understand how habits ... Review by Haryz
It was a good read. The book helps us understand how habits work and the impact of it in our lives. Understanding how habits work could actually make it easier to develop good habits and quit bad ones.

I really enjoyed the first half of the book more as it was focused on individuals and organizations. The later half of the book was about habits of societies and it could have had a better ending by bringing it altogether. It was really interesting to know how companies target our habits to market their products. Also I liked that the book complements Angela Duckworth's book, Grit. Charles Duhigg has referred to some of her research as well. He briefly talked about willpower at the ending which was quite fascinating. Need to find a good book about willpower.

Overall it was a really good book and I highly recommend it to people trying to create good habits and give up bad habits.

(Posted on 5/27/2018)
Interesting perspective on the science behind why we have habits Review by Sabrina Hopkins
The book does an excellent job breaking down the way our brain acts when our habits kick in. It is a very interesting perspective. Essentially the conscious part of your brain shuts down and allows the subconscious to take over. Ever driven home from the office and pulled into the driveway only to realize you don't really remember the drive. You have done it so many times you don't have to think about it anymore. This allows you to focus on other things - thinking about what to make for dinner or what events the kids need to attend that evening or what happened at the office...

Also included are several stories about the approaches people have taken to "reprogram" their habits to make them more productive and less destructive. More than just substituting one for the other but breaking down the whole pattern and understanding how one habit could be causing another.

One of the most interesting chapters explores how marketing firms analyze our habits to target us with advertising and the techniques they use to keep us from realizing we are being targeted.

(Posted on 5/22/2018)
Not a self help book in my opinion but has many practical and interesting theories on changing or correcting old bad habits Review by Keith Goode
Very interesting book that discusses how habits form within humans, companies, governments, etc. Not a self help book in my opinion but has many practical and interesting theories on changing or correcting old bad habits or adding new good habits. Some chapters extend the example stories a bit and it jumps around from story to story but to me that just makes the book better by leaving cliff hangers. Some examples are more interesting than others but for me the more interesting ones were the ones that I could relate to. Everyone will have different opinions on what is more interesting to them but there is a wide variety to choose from.

(Posted on 4/14/2018)
Want to understand habits? Here's how they work.. Review by C L
A great book and an eye opener for those who wish to work hard on self improvement.
It will breaks down habit formation and all parts of the sum of a habit, which in the right hands, is extremely valuable in helping you plan how to change those.

When it comes to practical application of what's being learned, this book does leave a bit wanting as it contains little advice on how to actually apply the theories learned. I think the author would be well served by adding more real life and practical examples on how all these principles work in tandem. To solve this deficiency I would highly recommend also reading "12 bad habits that hold good people back" by James Waldroop, as an excellent follow up on this book.

(Posted on 4/11/2018)
We are all lazy and creatures of habit, take care of one and the rest will follow! Review by Eric V
I'm still reading this and actually can't wait to read it again. Honestly!
I was instantly intrigued buy the notion of the book..."You can't teach an old dog new tricks" is disproved!
Whether you have big or little things that you want to change about yourself, your life etc. this book will help you through it. It covers everything. I particularly appreciate how it puts in certain "disclaimers" on habit changing/forming process and how there are habits (alcohol, drugs etc) that aren't as simple as a "bad" habit and can require more technical/medical assistance and guidance.
It gives you solid building blocks for which to make change in your life no matter how big or small they may be.
Believe.

(Posted on 4/10/2018)
One of my favorite books! Review by Nadine Oblad
I read this book within a week of receiving it, I was glued! I love the practical application described by Charles. I found myself interested in each story he told, I especially love the studies about dementia and how even those who have lost their memory, have not lost their habits. It made think about my own habits, and how I can better align myself to follow through with my goals. This book was captivating, and I'm almost sad that I finished it. I marked it up, too. So I will definitely reference this in the future! Love it! Highly recommend it.

(Posted on 4/5/2018)
Amazing work. Liken to Jim Collins analysis. Review by J Sessler
Amazing combination of reality, truth and just plain great stories! The book is packed with information that is helpful to any human for use in personal life or in business or any other arena. We listened to it with our kids on a road trip and they were so into it that they asked us to put it on as soon as we got in the car. The data from it could have been shared in less than an hour or 50 pages but the stories that went along with it helped bring the data to life and make it applicable to daily life in this real world. Great work Charles and thank you for taking on such an endeavor to bring something so wonderful to life.

(Posted on 3/29/2018)
A great insight into human behavior Review by AZ Scholar
This was an interesting read. It delves into the many ways businesses use human nature and our predictability in terms of habit forming to market products. While reading it, I couldn't help but see the connections all around me, such as those who stop every morning to get their soda or coffee to start their day as they head to work, or mix a drink at the end of each work day to unwind. The behavior goes from being a treat, to becoming a habit, to, depending on the "treat" becoming an addiction. One of the primary pluses of this book was that it helped me become more aware, and thus, more able to alter my own habits.

(Posted on 3/27/2018)
Practical life changing advice Review by S. Sriram
Liked- insightful advice on how to overcome bad habits and replace with good ones. Lots of real life examples.
Dislike- I understand why he went into some extreme cases of repercussions from addiction (gambling)and subconsciously actions (sleepwalking). But I would have liked to see cases which would be germane to more moderate cases of addiction like mine Would recommend this to anyone wanting to make changes to their lifestyle. Especially if they have been unable to break the barrier that’s stopping them from doing so.

(Posted on 3/22/2018)
Great book Review by Charlene Tate
Fantastic book! I have read a lot of uplifting books and this one really did hit home. Yes, it does explain how habits are formed, and it helped my husband more than it helped me. I now see the cues of what he does, especially when it comes to smoking and we were able to pinpoint the cues, WHY he smokes and how he can change his habits. I also enjoyed the stories in the book, many I can relate to. It's a good read and I would recommend this book to anyone looking to dig a bit deeper in their own lives, and take a self-examination of everything you do. I never realized how much I ate at work until the book pointed it out and now I have changed those habits as well.

(Posted on 3/17/2018)
starsI Recommend This Book Constantly; You Should Read It, Too Review by K. Schweighauser
I keep recommending this book to everyone I talk to, and that is something I generally don't do. Duhigg explains the science in a clear and entertaining manner and sums up how to make important life changes in an easy-to-understand and easy-to-follow system. Using his method I have made it a habit to exercise every morning for a half-hour - something I had attempted many times before and always failed at. But creating this new exercise habit was actually easy with Duhigg's help and now it is automatic - I don't think about having to exercise, I just do it. Now I'm applying the same system to other areas of my life. I wish I had found this book earlier!

(Posted on 3/14/2018)

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