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Start with Why Pdf Edition

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Start with Why Pdf Edition

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by Simon Sinek  (Author)


The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.
In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.

Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? 

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The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.

In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.

Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? 

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. 

START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

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Customer Reviews

Five Stars Review by Mike
Wonderful! Exactly the book we wanted and great service!

(Posted on 9/12/2018)
If you wish to lead and inspire people, build a great company and/or spread a worthwhile idea, then you must read this book. Review by Mikkel Pitzner
Brilliant Book.

I recently read a book that had a simple message that basically could be told in half a page worth of words – and as it happens it actually was. But then the author kept on going and going and going and filled up a book in excess of 200 pages just on the very same idea seen from different angles and with different examples.

In truth I found that book was boring indeed and found I’m, not a subscriber of a book that basically has just one idea.

Now, Simon Sinek’s book “ Start With Why” is actually also about just one idea and like the other book that one idea is really told in less than half a page worth of words and yet this book too extends beyond 200 pages. But this book I loved. It’s a brilliant book indeed. Yes, possibly a little too labored and long at times, but with speed-reading, you are soon past those passages and back into the great stuff again.

The difference is that the book uses so many great explorations of the importance and the applications of his idea. It brings anecdotes and references to stories of successful companies from their usage their “why” and how they turned not so successful when they swayed away from their “why”.

The idea is greatly exemplified in the book by references to Apple and Steve Jobs, to Richard Branson and Virgin, to Helb Kelleher and SoutWest Airlines, to Bill Gates and Microsoft, Walt Disney and Disney, Martin Luther King and “I have a dream”, Howard Schultz and Starbucks, Michael Dell and Dell Computer and several more.

You probably already know the stories of what happened to the companies when Steve Jobs left Apple (was ousted), when Howard Schultz left Starbucks and Michael Dell left Dell Computer – and then you probably know how these companies started to perform again once they came back.

It contains great lessons for the rest of us who hold aspirations of leadership and entrepreneurial success and who are trying to build businesses. In other words this book is a great book along the lines of the best books on Mission and Visions. In addition, however, it also spells of the how and shows the importance of the people behind the visionary leader who have been instrumental in making the how work out for the companies – like Steve Wozniak of Apple and Steve Ballmer of Microsoft just to name two of them.

Then there’s the “what” – which honestly I didn’t focus on too much when reading the book – or was it because the book didn’t focus much on it either? Either way, the why is the important and the interesting part (great to have a good “how” along the way too – as even I have experienced in at least one of my previous companies).

There’s much more I could say about this book, but then I would rather just say: “Just go get it and read it for yourself”.

Too much valuable stuff in there for you not to read it. Especially if you wish to lead people and/or if you wish to build a grand company, cause or spread a worthwhile idea.

In closing, however, I must say, I also love the brutally honest way Simon Sinek shares his thoughts. He even calls Bill Gates a social misfit (but have no doubt, retains utmost respect for him and his brilliance).

Mikkel Pitzner, Serial Entrepreneur.

(Posted on 8/24/2018)
Cliche, but true Review by Clark
I've read and studied a lot of material over the last 2 years looking for answers to my life and business. What I didn't realize, is that I was looking for this book. While no book stands alone, this book puts the big picture together for me. Without a why I can find myself drifting from one opportunity to the next, with nothing more than fleeting excitement for a new idea. This book has inspired many thoughts as I read it, but it has helped me to truly put into perspective the age-old advice to follow your passion. It's not enough to follow your passion, you got to know why you're passionate for it. I highly recommend this book to anyone struggling to figure out what they want to do when they grow up. I'm off to read his follow-up book, Find Your Why.

(Posted on 8/24/2018)
Very good investment of time Review by Dan
What I liked:
* The message is a very valuable one and if you apply it to your life it's gonna make the difference.
* The ideas are ordered and easy to grab. The edition of the book shows a great effort.
* If you're lost in what to do with your life this book is a must read. It gives a view of the general aspects of finding coherence in your lifestyle, but is not a management book.
* Simon Sinek is clearly accredited to share this important message.

(Posted on 8/5/2018)
Cannot recommend highly enough!! Review by BestBookSales customer
One of my favorite business/entrepreneurial books!!! Read it in 2 days on a road trip. Couldn't put it down! This just makes so much SENSE!! Why would we not start with our Why? It's no wonder people are so miserable in jobs they hate, or start businesses they feel trapped in. This has really helped me during a career transition, and some other large life changes. Truly, Everyone needs to read this book. Thank you, Simon Sinek!!!

(Posted on 7/2/2018)
Absolutley Wonderful Book! Caught Me by Suprise! Review by AltarEgo23
Not being a natural-born salesman, I am always leery of books that promise some new, gimmicky marketing scheme. With that being said, I bought this book after rave reviews from some entrepreneurial friends of mine who are. What got me? They weren't talking in terms of sales pitches, graphic design, and taglines. They were talking in terms of self-reflection and genuine understanding of who they were as persons through their brands. I bought this book (Pdf version) and I couldn't be more happy that I did! This book is really high quality and has relevance is more spheres of life than just running your own company. It has applications in being a part of someone else's company, as well as what one as an individual stands for. The book is written beautifully, well-thought out, and bring substance. Unlike a lot of other books in this genre, it is not repetitive nor does it regurgitate last year's "branding guru" in today's buzzwords. Sinek is really onto something unique but common sense and approachable. I would strongly recommend this book to anyone-from the CEO to the everyman clocking in everyday.

(Posted on 7/2/2018)
People don't buy what you do Review by Reid McCormick
“People don’t buy what you do, they buy why you do it.”

Every once in a while I will pick up a book, look at the title, and know everything I need from the front cover. When I picked up Start With Why by Simon Sinek, I was certain I figured out the entire book: knowing why you do something is the most important thing. Was I wrong? Not really, but surprisingly I could not put the book down.

Success in the business world is nearly magic. You can gobs of money and loads of talent and still be bankrupt in a year. History is riddled with huge companies failing while small startups become huge successes.

Through his book, Sinek shows us success: Apple, Microsoft, Southwest Airlines, Wal-mart and others. He explains that these successes were built around great people who inspired others: Steve Jobs, Bill Gates, Herb Kelleher, Sam Walton, etc. These people may not have been great at business, in fact some did not know how to put together a business plan, but they understood what was most important to them. Once some of these men left their position, their business immediately began to flounder, mostly cause the company and its leader forgot their central purpose.

For a simple concept book, Start With Why was rather fascinating. It prompted me to look at my own work again; to remember why my career and how things will be better if I remember the “why.”

I think this book is a great book for any one in or seeking a leadership role.

“Leadership requires two things: a vision of the world that does not yet exist and the ability to communicate it.”

(Posted on 6/25/2018)
This book is one of the all-time great works in business success and personal development Review by Anatomy of a Warrior
This book is one of the all-time great works in business success and personal development. Simon helped me to find my why with this book and I am forever grateful to him for that. Imagine how great our world would be if more companies really did start with why and build a business from the inside out, consistently applying their why and core values to everything they do? Wow. The thought excites. I've re-read this book 3 times and have highlights everywhere - do yourself a favor, if you run a business or want to discover how to lay a foundation that will last, read this book. Get it, read it, apply it. Thank you Simon for writing this, I am grateful for your sacrifice to bring this to fruition.

(Posted on 6/10/2018)
Everyone should read this! Review by N. Ahyee
While the majority of this book is about companies and the people who lead them, it is completely relatable to your personal life outside of work. Years ago, I worked for a company led by a man who clearly started with WHY. The company was bought out quite a few years ago, but my former colleagues and I still talk about the founder and the company with love and devotion. We describe it as a once-in-a-lifetime opportunity that those who never experienced it couldn't possibly understand. My current company, which bought that former company, is much bigger so it's tough to compare, but I definitely believe that the leadership understands WHY as well.

I think everyone should read this book. Understand your company's WHY, your spouse's WHY, your children's WHY...and don't forget your own WHY.

(Posted on 6/10/2018)
The most overlooked reality of our lives Review by Jim Holladay
My journey with this book starred with Sinek's Ted Talks on the subject. I wanted to learn more about the rationale behind the talk. "Start with Why"does not disappoint on that count. Perhaps I was drawn to his passion for the proposition that provides the structure for the book, not so much because I am usually in the position of being an "early adopter" as much as he connected with that post of my own story that taught me that we do indeed have the ability to shape the future throng the power of purpose and vision. Sinek writes clearly and persuasively. He called me away from that pattern of focusing on the'what' and 'how' of the organization I lead to paying attention to the why we are there in the first place.

(Posted on 4/14/2018)
Great Read Review by Rob
This book opened my eyes to so many different aspects of leadership that I never thought about. This book has truly inspired me to evaluate myself and those that I lead.
I had been a believer already in the fact that leaders cannot motivate, motivation comes from within that it is our job to inspire. This book now makes me realize that the clear definition and understanding of WHY sets the foundation upon which inspiration should be born with those you are leading. So often we do rely upon manipulation to produce results but never realize the short term gain of those manipulations. Anyone in a leadership role or aspiring to be should give this book a read.

(Posted on 4/11/2018)
Great choice for those looking to advance into leadership roles Review by Austin Jensen
Great book to help you understand why your company does what it does. Required reading for a leadership class during my MBA. Helps to dig into the reason we go to work everyday and is motivation for being a better leader. We all know not everyone is a born leader and Sinek does a really good job of introducing ways to break down silos between different areas of the organization and getting everyone on the same page when it comes to the "why"

(Posted on 4/10/2018)
Reading this probably changed me and my organization forever Review by Piyasak Ukrit
Simple but powerful idea - inspired by the TED Talk video, I subsequently bought the book. I then bought 50 of these for the top leaders in our organization (nearly 2,500 employees and growing) to read so that we could get together to come up with our company's WHY at a 2-3 day offsite. The change that we are undergoing as an organization now that we have a clear purpose is something I had always hoped for but until recently was unable to realize...we always had a fairly consistent direction, but this book helped us articulate it, and now more employees are engaged and inspired than ever before to live up to our manifesto.

(Posted on 4/10/2018)
Great concept. Good content. Review by Juan Castro
I've seen pretty much all of Simon Sinek's talks in YouTube, and with that, you'll get 95% of the content of this book. Although, reading it for the first time or after viewing all the videos as I did, the book has a direct impact on how you think and probably will question your future actions. The concept yet simple is very powerful and can be difficult to implement. As the author states: finding and defining your Why (or your company's Why) is THE hardest thing you'll have to do in order to build loyalty in a deeper limbic level (with customers, employees, partners, stakeholders, et all). Don't push the market with your What's and How's, lead it instead with your Why.

(Posted on 4/5/2018)
"MUST" read for all entrepreneurs and business consultants Review by Jay Bee
This is absolutely a "MUST" read for entrepreneurs and business consultants. Simon Sinek breaks it down in a simple and palatable way. Plenty of real-life studies to draw inspiration and lessons from. He's also a wonderful speaker. If you haven't heard him talk, find him on and

(Posted on 3/29/2018)
I already recommended this book to others Review by Rhiannon
Want a read that keeps you interested, alert and on your toes on a constant basis?
If you're looking to keep flipping the page and not being able to stop reading, even if you're busy, this is the book for you.
The author has a gentle humor, he's smart and opens your mind on human psychology, not just marketing laws.
He also gives you an insight on the biological daily function(s) of the brain. Never did I realize how our minds work, when we're simply perusing our stores aisle, or shopping online.
I have it, and I love it, AND I would buy it again.
I already recommended this book to others as well.

(Posted on 3/27/2018)
Best framework ever -- for thinking about how to execute and how to connect. May be something of a masterpiece... Review by marcw
OK, so this may be the best book ever written about how to think, plan, and execute. The proposition itself is pretty simple but nothing if not counterintuitive. So, Sinek says to start with asking "why" not "what". -->Why does the company exist, why are we going to try to innovate, why are your employees willing to take risks, why should your customers be willing to trust you or your product? These are tough questions. The brilliance of the book is not just this idea however, its also in the examples that are used to prove what would otherwise we might refuse to accept. Looking at the more successful companies, successful leaders, and successful innovations, they all do seem to have started not with what but why. In business, in politics, in life. By way of example, here is one of the more interesting takes on inspiration that Sinek makes. In the summer of 1963, 250,000 people showed up to hear Martin Luther King give his "I have a dream speech", at the Lincoln memorial. Sinek asks how many showed up for Dr. King? None. They showed up for themselves and what they believed. Start with Why is about reminding your employees, your customers, and yourself why the organization exists and why they should care. Revolutionary thinking.

(Posted on 3/26/2018)
Focusing On The Why Review by William McPeck
I was inspired to buy this book after viewing the author's Tedx Talk about "Why." This book is about leaders who lead and who inspire others. I doubt there is much I can add about the book's actual content that has not already been written by another reviewer.

I was attracted to this book because as both a practitioner and thought leader in the employee wellness and wellbeing space, I recognize that for many worksite wellness and wellbeing programs today, the "Why" behind the program is not clearly identified and articulated. The program's "Why" is also not clearly differentiated from the program's "What" and "How." My decision to buy the book was rewarded. I was not disappointed in the book and now have new materials and thoughts I can use to help employers identify their program's "Why."

If you are a student of leadership or want to better understand the role of inspiration in organizations and life, this book should be a must read for you. The author clearly makes the case for why we should focus on the "Why." (Posted on 3/22/2018)

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