Start with Why Summary (Audio). *Digital Book Summary Included!
Any person or organization can explain what they do; some can explain how they are different or better, but very few can clearly articulate why. WHY is not about money or profit — those are results. WHY is the thing that inspires us and inspires those around us. This book is about a naturally occurring pattern, a way of thinking, acting and communicating that gives some leaders the ability to inspire those around them. Although these “natural-born leaders” may have come into the world with a predisposition to inspire, the ability is not reserved for them exclusively. We can all learn this pattern. With a little discipline, any leader or organization can inspire others both inside and outside their organization to help advance their ideas and their visions. We can all learn to lead.
IN THIS SUMMARY, YOU WILL LEARN:
• The naturally occurring pattern of how great leaders inspire people.
• How brain biology plays a role in influencing others when you answer the question, “Why?”
• How to inspire employees and customers to create brand loyalty. • What causes a tipping point to occur.
• Why visionaries need “how” people to be successful. Learn More