Data mining is the process of automatically searching large volumes of data for models and patterns using computational techniques from statistics, machine learning and information theory; it is the ideal tool for such an extraction of knowledge. Data mining is usually associated with a business or an organization's need to identify trends and profiles, allowing, for example, retailers to discover patterns on which to base marketing objectives.
by David Acheson(Author) Calculus is the key to much of modern science and engineering. It is the mathematical method for the analysis of things that change, and since in the natural world we are surrounded by change, the development of calculus was a huge breakthrough in the history of mathematics. But it is also something of a mathematical adventure, largely because of the way infinity enters at virtually every twist and turn...
Here is the first rigorous and accessible account of the mathematics behind the pricing, construction, and hedging of derivative securities. With mathematical precision and in a style tailored for market practioners, the authors describe key concepts such as martingales, change of measure, and the Heath-Jarrow-Morton model. Starting from discrete-time hedging on binary trees, the authors develop continuous-time stock models (including the Black-Scholes method). They stress practicalities including examples from stock, currency and interest rate markets, all accompanied by graphical illustrations with realistic data. The authors provide a full glossary of probabilistic and financial terms.
Discrete Mathematics and Its Applications is intended for one or two term introductory Discrete Mathematics courses taken by students from a wide variety of majors, including Computer Science, Mathematics, and Engineering. This renowned best-selling text, which has been used at over 500 institutions around the world, gives a focused introduction to the primary themes in a Discrete Mathematics course and demonstrates the relevance and practicality of Discrete Mathematics to a wide variety of real-world applications―from Computer Science to Data Networking, to Psychology, to Chemistry, to Engineering, to Linguistics, to Biology, to Business, and many other important fields.
Known for its friendly writing style and real-world, health-related applications, Timberlake’s Chemistry: An Introduction to General, Organic, and Biological Chemistry was created specifically to help prepare you for a career in a health-related profession—such as nursing, dietetics, respiratory therapy, or environmental and agricultural science. It assumes no prior knowledge of chemistry, and makes your course an engaging and positive experience by relating the structure and behavior of matter to its role in health and the environment.
Helps students learn the concepts and applications of human biology using relevant topics and realistic scenarios
Known for its unique “Special Topic” chapters and emphasis on everyday health concerns, the 6th Edition of Biology of Humans: Concepts, Applications, and Issues continues to personalize the study of human biology using a conversational writing style, vibrant, easy-to-follow illustrations, abundant applications, and a new emphasis on using everyday science literacy skills. The authors provide a practical, friendly introduction to the study of the human body, preparing readers to navigate today’s rapidly expanding and shifting world of health information.
by Gerard J. Tortora(Author) Berdell R. Funke(Author) Christine L. Case(Author)
Published: January 6, 2012 | ISBN-10: 9780321733603 | ISBN-13: 978-0321733603 This #1 selling non-majors microbiology textbook is praised for its straightforward presentation of complex topics, careful balance of concepts and applications, and proven art that teaches. In its Eleventh Edition, Tortora, Funke, and Case’s Microbiology: An Introduction helps you make the connection between microbiology and human health. This edition continues to incorporate the latest in microbiology research and includes more features designed to engage you and promote critical thinking.
Classic, yet contemporary. Theoretical, yet applied. McClave & Sincich’s Statistics gives you the best of both worlds. This text offers a trusted, comprehensive introduction to statistics that emphasizes inference and integrates real data throughout. The authors stress the development of statistical thinking, the assessment of credibility, and value of the inferences made from data.
Paula Bruice’s presentation inOrganic Chemistry, Eighth Editionprovides mixed-science majors with the conceptual foundations, chemical logic, and problem-solving skills they need to reason their way to solutions for diverse problems in synthetic organic chemistry, biochemistry, and medicine. TheEighth Editionbuilds a strong framework for thinking about organic chemistry by unifying principles of reactivity that students will apply throughout the course, discouraging memorization. With more applications than any other textbook, Dr. Bruice consistently relates structure and reactivity to what occurs in our own cells and reinforces the fundamental reason for all chemical reactions—electrophiles react with nucleophiles. New streamlined coverage of substitution and elimination, updated problem-solving strategies, synthesis skill-building applications and tutorials guide students throughout fundamental and complex content in both the first and second semesters of the course.
byJulia Burdge(Author)Chemistry, Fifth Edition, by Julia Burdge offers a clear writing style written with the students in mind. Julia uses her experience of teaching hundreds of general chemistry students per year and creates content to offer more in-depth explanation in areas where she knows they have problems. Continuing in the Burdge tradition, the fifth edition balances the necessary fundamental concepts with engaging real-life examples and applications, while utilizing a consistent, step-by-step problem-solving approach and an innovative art and media program.
A clear and accessible introduction to the elements of logic, with a wealth of problems and exercises.
Students learn logic by practicing it―by working through problems, analyzing existing arguments, and constructing their own arguments in plain language and symbolic notation. The Art of Reasoning not only introduces the principles of critical thinking and logic in a clear, accessible, and logical manner―thus practicing what it preaches―but it also provides ample opportunity for students to hone their skills and master course content. Learn More
David Krogh’sBiology: A Guide to the Natural World (PDF) leads readers on a memorable journey through the world of biology, using relevant examples, clearly-developed illustrations, and helpful insights that resonate with today’s students.
bySteven A. Beebe(Author),Susan J. Beebe(Author),Diana K. Ivy (Author)
For courses in Introduction to Communication that take a mainstream rather than a survey approach
A five-principles approach that helps students build practical communication skills Communication: Principles for a Lifetime was designed to address the biggest challenge when teaching Introduction to Communication: how to present the variety of fundamental theory and skills without overwhelming learners. By organizing the text around five key principles of communication, authors Steven Beebe, Susan Beebe, and Diana Ivy help students to see the interplay among communication concepts, skills, and contexts. The sixth edition retains this successful five-principles framework, and adds updated content and a new learning architecture that better helps students build, and use, strong communication skills — in the course and beyond.
The Third Edition of Blue Planet: An Introduction to Earth System Science treats earth science from a systems perspective, showing how the four spheres (lithosphere, hydrosphere, atmosphere, biosphere) are interrelated. In this edition, significant emphasis is placed on cycling of materials and energy, and interactions among the spheres.
David Myers' briefest introduction to psychology speaks to all students regardless of their background or level of preparedness, with no assumptions made in the vocabulary, examples, or presentation. Students of all kinds are comfortable with Myers' manageable chapters, which include careful connections to associated visuals, comparative tables, and research-based pedagogy.
by Bruce Alberts (Author), Dennis Bray (Author), Karen Hopkin (Author), Alexander D. Johnson (Author), Julian Lewis
Published: October 15, 2013 | ISBN-10: 0815344554 | ISBN-13: 978-0815344551
Sets the standard for teaching the central concepts of cell biology This text provides a readily accessible introduction to the central concepts of cell biology. And its lively, clear writing and exceptional illustrations make it the ideal text for a first course in both cell and molecular biology. Molecular detail has been kept to a minimum. This decision delivers a cohesive conceptual framework for the basic science that underlies our current understanding of all of biology―including the biomedical sciences.
Success in your calculus course starts here! James Stewart's CALCULUS: EARLY TRANSCENDENTALS texts are world-wide best-sellers for a reason: they are clear, accurate, and filled with relevant, real-world examples. With CALCULUS: EARLY TRANSCENDENTALS, Eighth Edition, Stewart conveys not only the utility of calculus to help you develop technical competence, but also gives you an appreciation for the intrinsic beauty of the subject. His patient examples and built-in learning aids will help you build your mathematical confidence and achieve your goals in the course.
For nearly 40 years, Chemistry in the Laboratory has been meeting the needs of teachers and students. This new edition builds on that legacy while addressing cutting-edge trends in the chemistry laboratory—including forensic chemistry and environmental and green chemistry.
Your hands-on guide to real-world applications of linear algebra
Does linear algebra leave you feeling lost? No worries —this easy-to-follow guide explains the how and the why of solving linear algebra problems in plain English. From matrices to vector spaces to linear transformations, you'll understand the key concepts and see how they relate to everything from genetics to nutrition to spotted owl extinction
ISBN-13: 978-1133610663|ISBN-10:1133610668 | Edition: Tenth Edition This new edition of CHEMISTRY continues to incorporate a strong molecular reasoning focus, amplified problem-solving exercises, a wide range of real-life examples and applications, and innovative technological resources. With this text's focus on molecular reasoning, readers will learn to think at the molecular level and make connections between molecular structure and macroscopic properties. The Tenth Edition has been revised throughout and now includes a reorganization of the descriptive chemistry chapters to improve the flow of topics, a new basic math skills Appendix, an updated art program with new "talking labels" that fully explain what is going on in the figure, and much more.
Instructors know that Mike Markel’s Technical Communication will prepare their students for any workplace writing situation. No other text offers such a comprehensive introduction to the field while still delivering practical, effective support for students at every level. The eleventh edition has been thoroughly revised to reframe the work of technical communicators in the context of today’s highly collaborative, rapidly evolving digital practices. Fresh, social-media driven sample documents and coverage of the latest tools and technologies ensure that students work with the kinds of processes and products they’ll encounter on the job.
A Concise Introduction to Logic 11th edition (PDF). Unsurpassed for its clarity and comprehensiveness, Hurley's A CONCISE INTRODUCTION TO LOGIC is the #1 introductory logic textbook in the market. In this Eleventh Edition, Hurley continues to build upon the tradition of a lucid, focused, and accessible presentation of the basic subject matter of logic, both formal and informal. Hurley's extensive, carefully sequenced collection of exercises continue to guide students toward greater proficiency with the skills they are learning.
Publication: January 1, 2013 | ISBN-10: 9780495558286 | ISBN-13: 978-0495558286
Known for its readability and systematic, rigorous approach, this fully updated Ninth Edition of FUNDAMENTALS OF ANALYTICAL CHEMISTRY offers extensive coverage of the principles and practices of analytic chemistry and consistently shows students its applied nature. The book's award-winning authors begin each chapter with a story and photo of how analytic chemistry is applied in industry, medicine, and all the sciences. To further reinforce student learning, a wealth of dynamic photographs by renowned chemistry photographer Charlie Winters appear as chapter-openers and throughout the text. Incorporating Excel spreadsheets as a problem-solving tool, the Ninth Edition is enhanced by a chapter on Using Spreadsheets in Analytical Chemistry, updated spreadsheet summaries and problems, an "Excel Shortcut Keystrokes for the PC" insert card, and a supplement by the text authors, EXCEL APPLICATIONS FOR ANALYTICAL CHEMISTRY, which integrates this important aspect of the study of analytical chemistry into the book's already rich pedagogy.