Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas. Learn More
Publication Date: January 26, 2010| ISBN-10: 0312536127 | ISBN-13: 978-0312536121| Edition: Ninth Edition The best-selling college rhetoric for nearly 25 years, The St. Martin's Guide has achieved an unparalleled record of success by providing practical innovations for the ever-changing composition course. Comprehensive yet flexible, The Guide's acclaimed step-by-step guides to each type of writing offer sure-fire invention strategies to get students started, combined with thorough advice on critical reading, working with sources, and careful revision. Axelrod and Cooper's class-tested guidance on visual rhetoric, online teaching and learning, and more is available for instructors who incorporate these topics into their courses - but not intrusive, for those who don't. The new edition has been re-engineered to reflect and build on the actual writing processes of students and does even more to prepare them for the writing they will do in other college courses.
Writing Analytically treats writing as a tool of thought, offering prompts that lead you through the process of analysis and synthesis and help you to generate original, well-developed ideas. The authors of this brief, popular rhetoric believe that learning to write well requires learning to use your writing as a tool to think well. In the new edition, materials are better integrated, more contextualized, and--when possible--condensed.
The St. Martin's Guide to Writing 10th Edition (PDF)
The best-selling college rhetoric for over 25 years, The St. Martin's Guide has achieved an unmatched record of success by providing practical innovations for the ever-changing composition course. The acclaimed step-by-step Guides to Writing offer sure-fire invention strategies to get students started, sentence strategies to get and keep students writing, and thoughtful revision strategies to help students make their writing their own. With more hands-on activities for critical reading and working with sources, greater emphasis on the rhetorical situation, a revamped design that helps students see what they need to do at a glance, and a greater variety of formats (cloth, paper, loose-leaf, and e-books), the Guide is better than ever. The print text is now integrated with e-Pages for The St. Martin's Guide, designed to take advantage of what the Web can do. Learn More
The Moves That Matter in Academic Writing 3rd Edition (PDF)
The best-selling book on academic writing―in use at more than 1,500 schools.
“They Say / I Say” identifies the key rhetorical moves in academic writing, showing students how to frame their arguments in the larger context of what others have said and providing templates to help them make those moves. And, because these moves are central across all disciplines, the book includes chapters on writing in the sciences, writing in the social sciences, and―new to this edition―writing about literature. Learn More
Rules for Writers 8th Edition (PDF)
Rules for Writers, now in its 8th edition offers practical and reliable advice to effective writing. Advice is offered on topics such as; composing and revising, writing arguments, analysing texts, using grammar and punctuation correctly, and working with sources. It is packed with exercises which provide excellent writing practice for students and lecturers can also benefit, saving time and effort by drawing from Rules for Writers for planning class discussions, conducting in-class workshops, and providing feedback on student work that they can easily apply.
New to this edition: * An emphasis on critical reading - The handbook teaches students a reading process, helping them to analyse various types of texts, sources they discover through research, their own writing, and the work of their peers.
* Support for analysing multimodal texts - A new chapter about reading and writing about multimodal texts introduces new genres and practical strategies for analysis.
* More help for composing in a variety of genres - Writing guides throughout Rules for Writers help students work through college assignments in a variety of genres.
* Practical advice for public speaking - A new section helps students develop effective oral communication strategies, whether they're writing a speech from scratch or turning a paper into a presentation.
* More help with peer review and revising with comments - A new section helps students effectively comment on assignments and apply feedback to revisions of their own work. * Research and documentation support for every course - Substantially revised sections teach students to find an entry point in a debate and develop authority as a researcher. Learn More