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A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern - and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees - how they approach worker safety - and soon the firm, Alcoa, becomes the top performer in the Dow Jones.Learn More
What does everyone in the modern world need to know?
Renowned psychologist Jordan B. Peterson's answer to this most difficult of questions uniquely combines
the hard-won truths of ancient tradition with the stunning revelations of cutting-edge scientific research.
David Myers' briefest introduction to psychology speaks to all students regardless of their background or level of preparedness, with no assumptions made in the vocabulary, examples, or presentation. Students of all kinds are comfortable with Myers' manageable chapters, which include careful connections to associated visuals, comparative tables, and research-based pedagogy.Learn More